A Lake Simcoe Whitefish caught on a Bad Boy Lure.

Mission Statement

Our Mission is to provide a professional, courteous and friendly environment.

Our Vision is to educate, so YOU can make an informed decision.

Our Belief is that selling a product or service that is unnecessary is not the proper way to build trust.

After over 20 years at the same location, we work daily to build that trust, so as to gain the repeat business from loyal customers that will continue to make our small business a continued success.

We will help you to create memories that will last a lifetime !