Hi Ray:
Back in NS and have fly lines and gear scattered all over the living room in preparation for re-spooling.  The rest of the family has grown accustomed to this springtime domestic activity...but still can't help but comment on the clutter.
Glad we were able to finally visit you and your comprehensive shop (your home away from home).  Way too much to see there, really, in one visit.  I never know where to start in most fly fishing shops, there's just so much stuff in little packets pasted all over the walls, like 3-D wallpaper.  And the First Cast shop was as densely stocked as the best of them !!
Felt doubly lucky that we also serendipitously arrived just in time to take in Larry's fly tying session -- that was a real pleasure and I picked up a LOT of tying and fishing tips from his session.  Your shop definitely is an unjudgmental refuge for  fishing junkies and fly tying nerds, of which I include myself.  Only people of a particular temperment can remain in that shop for more than 10 minutes without becoming confused and/or disinterested; conversely, the fanatics never want to leave.. 
Hope to get back to the shop again in the future during the fishing season and also wet a line in some of the rivers in the nearby vicinity.
Keep smiling,
March 19th, 2018.
Hi Ray, You’ve created a great atmosphere there! It was good for my first visit!  February 20th, 2018.
Hello Ray, Just have to say thanks for the excellent service yesterday - you took the time to explain much as possible in between dealing with myself and other customers. Wicked store every and anything one can think of! Your store would be my new favourite!  Thanks again! December 10th, 2017.
Excellent store, staff knows lots and there is an immense selection of fly fishing and spin fishing gear. Definitely worth checking it out! December 9th, 2017. Hello and thank you for the kind words Mark! We are very happy that we made a good impression and it is with your help and continued support that we can maintain and expand our level of innovative product selection. I hope Santa Claus is good to you!  
Thanks as always for your expertise and guidance! November 25th, 2017.
Hello Ray. It was good to meet you today. As I mentioned today, I recently was introduced to fly fishing in July and have immediately fallen in love with it! I have a lot to learn and am trying to absorb as much as possible. Looking forward to stopping into your haven again. Sincerely, November 25th, 2017.
I always wanted a vintage Hardy reel for the salmon and grilse fishing I do in the Atlantic. Finally found a reel that sounded and looked fine upon first inspection. However when I attempted to use, it became clear there was an issue. I brought it to my local fly shop in Halifax who recommended Hook Line Sinker and The First Cast Flyshop as a possible repair solution. After some quick and friendly email exchanges I sent the reel to Guelph. Within a week a missing integral retainer ring was machined and installed. Fantastic service and will look for future opportunities to support this great shop! October 20th, 2017.  
Hi Ray. I was very impressed by your service and knowledge. I will definitely pass along my experience to others ... I should of picked up some gloves and one of your cool hats ... Thx again and good luck on the river . September 28th, 2017.
Hey Ray it's Gord , just unwrapped the GLX , beautiful, love it !! PS you run a great little shop there , wish I had one like this close. Mucho gracias!
Ray was a huge help and very knowledgable. Big thanks for moving things around to accommodate us for our guide... I love my new 4wt echo ! This guy will be able to answer all your questions . I will without a doubt be returning to the store to see ya next year! September 14th, 2017.
Hi Ray, I was in your shop on the weekend to buy some simms waders. While I was impressed with all the products you have in stock I was more impressed with your customer service! You mentioned I could join a mailing list for your shop for events and guest speakers? Thanks for the wafer fitting. Glad I went with the simms, they felt great on the water September6th, 2017.
It is worth the drive to benefit from your knowledge and professionalism. Thanks for your help. September 2nd, 2017.
We had an exceptional experience here! You have to try the Fly Fishing lesson. They are so professional and made it so much fun!! Would highly recommend the store for any of your fishing needs. August 30th, 2017.
Hello Ray. My name is Zack I was in to purchase a rod and reel baitcaster from you yesterday . I stopped in at the small lake beside Pushlinch lake today and very successful! Thank you very much for the help and techniques to allow me to start using a bait caster properly again. You are the only person that took the time out their busy day to go over everything about the new rod and reel! For that I thank you! I would recommend you and your shop to any one of my friends who want the best service and experience. That baby was caught on a number four hook and those rage tail worms I purchased also. First fish on the new rod and reel . Casts great ! August 21st, 2017.
Hi Ray! Thanks so much for sharing the info below and the photos from last weekend. We all had a fantastic time and appreciated Arron's wise advice and tough love! 🙂 We will definitely recommend the experience to others and look forward to getting out again soon! Have a fantastic weekend and hope to see you soon! August 21st, 2017.
That’s awesome Ray - Beyond what I expected - You guys do incredible work - I'm so glad I found out about your abilities and the skills of your machinist. August 15th, 2017.
Hardy Marquis Fly Reel Repair: Hi Ray Received the Repaired Hardy Fly Reel today and I was impressed with your work on my reel. I will recommend your craftsmanship to my fishing friends and let them know about you and your company. It has been a pleasure dealing with you. Best regards,  
Great selection and the owner was very very very knowledgeable and helpful. Hat tip for finding everything a couple foreigners needed and more!
Hook Line and Sinker & The First Cast is worth the 4 hour drive!! Thanks Ray for all your advise and sharing your knowledge with me! Enjoy the summer! June 9th, 2017.
Hi Ray, I received my package today, and the item exceeded my expectations. I know it will work well for the type of fishing I do. I know that I was not the easiest first-time customer, but I will certainly be a returning one. And I will refer your shop to friends and colleagues for hard-to-find, and critical fishing gear. April 27th, 2017. I knew it would Kenny! No worries at all - when spending any $$ its always best to ask any and all questions. On-line sales represent a small portion of my business and during the day I find it hard to leave the in-store customers for the phone - finding that "balance" is always difficult but certainly manageable with your continued help. Have a great summer fishing and thank you for the support!
Hey Ray, Thanks for the extremely comprehensive email. It'll really help me hone my casting techniques and practice the different types of presentations. Also thanks again to Aaron and Peter. Their instruction was very clear, helpful and fun and I left with a lot to keep in mind when I get back out on the river this weekend. Hope to stop by again soon. April 24th, 2017.
Hey Ray - just wanted to say thanks first of all for all the amazing service you have helped me with over the last year or so. Here is one of many salmon we got last weekend. Caught released! Black Atlantic salmon. Miramichi NB. THANKS AGAIN!  April 24th, 2017. Awesome fish Andrew! I sincerely appreciate the continued support, as I know that there are several other shops across the country you could call. I’ll get the pic up on the site later today and please keep the great pictures coming!
Hi Ray, Today was my third or fourth visit to your store, and as always it’s been a pleasant and positive experience. I suspect I’ll be a fairly regular customer in the future; your service is friendly, knowledgeable, and top notch. Best regards, March 22nd, 2017.
Frigging stunning! Can't wait to actually see them. Thanks a lot, it's been a great experience! March 19th, 2017.
Thanks for the fly line Ray! Just arrived, can't wait to chuck it out there! Will refer your company to friends and family! Great customer service! March 11th, 2017.
Thanks for the tips and advice yesterday when I bought the fly rod/reel package from you. Great store fantastic service & perfect attitude. Hope to come back soon. Regards. March 1st, 2017.
Hi Ray: Got my order of scarfs and magic eggs plus the glow beads you generously send for the NSSA dinner auction. Thanks again for the excellent customer service and helping out the Thunder Bay Steelheaders. Hope you can get some time to steelhead fish this spring. All the best. February 21st, 2017.
HLS Rod building Class: Building a Fishing Rod is something I have always been interested in. Looking at websites did not give me confidence to try this on my own. This class allowed me to learn some of the fundamentals of rod building and gave me some ideas for rods I would like to build for myself. Our instructor Mike Rumig was able to work with us and show some of the basic techniques to rod building. Mike is a very knowledgeable instructor and has alot of patience to teach newcomers to the art of rod building. The hands on environment worked out really well for me as I was able to learn some of the techniques with my own hands. While we were building Mike was able to watch and teach us the correct techniques. Mike was always inspecting while we were building, giving us instruction along the way. Mike was concerned to make sure we were successful, we were able to build something that was going to look professional and perform once it would be put to the test. There is alot to know and learn here and this course certainly only scratches the surface but its enough to make you feel you can build rods that you will be proud to take out on your next fishing adventure. Taking this course ( with the support from Ray at HLS and Mike ) I know I will be able to continue and grow my skills making my fishing rods. February 18th, 2017.
I really like your store and always send friends to you with confidence that they will be treated fairly with expert knowledge and super friendly service ...Kennith and I were discussing just that yesterday when we were in Lake Simcoe fishing for whitefish . Thanks you again for your help in my fly fishing pursuits!  February 11th, 2017.
Thank you. It has been a pleasure dealing with you. I would not hesitate with a referral! Regards, February 9th, 2017.
Ray, I will travel to your shop again before i go anywhere else! I hope you have a great christmas and i will hopefully put the new reel to work this week. You will be the first to see the pics! December 25th, 2016.
Thank you for your out-of-the-ballpark customer service. Your shop was a delight to attend and your instructor was a perfect professional - courteous, and unmistakable expertise of this pretty complex content delivered in a reassuring manner. It was altogether a lovely, memorable experience. I have recommended your service to a couple of other people who have expressed interest in learning about fly fishing ... November 17th, 2016.
Hi Ray: Thanks for taking the time to chat about the Pridex reel last evening. I am impressed by the quality of the used equipment that moves through your shop. However, for someone like me who enjoys fishing a variety of species across a broad diversity of habitats/ situations (e.g. lakes, freshwater rivers, brooks, marine coastal, tidal rivers), it is a bit of a curse to know of your shop - Keep smiling, my friend, December 2nd, 2016.
Ray, Just a quick note to thank you for helping me with my purchase of Simms Wading Boots. Your product knowledge and time spent to ensure a proper fit is much appreciated. Thanks for the great service! Cheers, November 26th, 2016. Thank you for taking the time to email me Mark - It really means a lot. It’s customers like you that make going to the shop everyday a pleasure. I know in your travels you have an opportunity to visit many shops and yet choose to constantly support mine, and it does not go unnoticed. The shop's maintained success is truly a testament to customers such as yourself that help us constantly be on the "cutting edge” of innovation and hopefully always trying to be a leader within the industry. Have a great weekend Mark!
Ray, I am really happy chase told me to check you guys out - don't worry I'll be spreading the word of your shop to all my other friends friends on the water! October 18th, 2016.
It was a pleasure! Although a bit of a drive well worth it! Definitely a shop I will recommend! Cheers! October 6th, 2016.  
Ray, I love coming to the shop and you’ve always taken care of me! Thank you for all that. October 4th, 2016.
Ray, Thank you for the great customer service! It was clear that you make sure customers get what they are looking for without forcing them to spend more than they want/need to. You don't see that often and you can count on me coming back. Thanks again, August 10th, 2016.
Ray, the rod arrived today in good shape and exactly as described. Perfect transaction; great doing business with you. Best regards, April 23rd, 2016.
Hi Ray, I just wanted to drop you a line to say thank you for the great learning experience yesterday. I really enjoyed the day and learned quite a bit. I would love to receive any newsletters or info about upcoming events offered. I look forward to seeing you again! Cheers, April 17th, 2016.
Good morning, My name is Amy B. and my father, Rudy E. is a loyal customer of The First Cast, and speaks very highly of the store, the customer service, and of Ray. Last year my Dad had his brand new car broken into and almost every piece of his fishing gear (a lifetime collection of pieces) stolen... This was the second time in 30 years that this had happened to my Dad. I'd like to send a long overdue, "thank you" to Ray, I know that you personally helped Dad inventory and restock his fishing gear, and try to piece back all the items he's acquired over the years. It's so heartwarming to know that there are businesses and people still going above and beyond, and it certainly helped my Dad cope with the theft and loss. This month, my Dad is turning 60, and my sisters and I would like to get him a $100 dollar gift card from your shop. Is there anyway we could arrange a credit card payment and possibly to have the card mailed to one of us? Thank you kindly, April 14th, 2016.
Great Service: Good Morning, I was in on Saturday March 26th with my son Max. I purchased a Walleye specific rod, reel, lures and gripper. I found the service excellent and Ray to be very knowledgeable which made my purchases quick and painless. I will definitely be a returning customer. Please add me to your promotional email list. Thank you, March 28th, 2016.
Hi Ray: It's Chris - I was the guy in your store on Saturday with his Dad looking at fly tying vises. Just following up on our visit. I really appreciate all your help and knowledge. I look forward to my next visit to your store. Both my father and I were extremely happy and satisfied with your customer service . Not to mention the huge selection of stock. Best Regards March 26th, 2016.
Hey Ray Just sitting here on the bank of the Saugeen River and I was remembering the 20 or 25 years ago you first brought me here and all of the tutelage and advice you have given me over the years....and I really want to thank you for what has been a long time of enjoyment and success at this crazy adventure! Thanks man! March 18th, 2016.
Ray, I just wanted to say that hands down yours is the finest fly shop I have ever shopped in. Not only is it clean, well laid out and extremely well stocked but what sets you high above the rest is your dedication to customer service and support. I feel that it is second to none and appreciate it every time I visit. The ability to get almost anything I want whether it be rods, reels, lines or fly tying materials that you don't happen to have in stock or carry and get it as quickly as you are able has made The First Cast my go to shop for everything fly and fly fishing related. Best of luck in the future and keep up the outstanding work!! March 14th, 2016.
Hi Ray, I received the Wedding Boutonnieres today and they really are stunning! Thanks again! March 4th, 2016.
Hook, Line & Sinker & The First cast carries the best selection of fly fishing and tying items anywhere in Ontario. They offer great and friendly customer service, and will quickly bring in any item that is not in stock at the store. I would happily continue shopping here versus other stores. January 28th, 2016.
It was my pleasure. It's a great shop that caters to the diehard steelheader. It was great meeting you and I plan to be a repeat customer! January 26th, 2016.
As a professional fishing guide for many years, I feel I have the knowledge and experience to know a great tackle shop when I see one. Hook, Line and Sinker is without a doubt one of the best around. Great selection, knowledgeable and friendly staff make each visit a great experience. Particularly, the fly shop department with unquestionably the best fly tying selection in all of Ontario. January 24th, 2016.
Ray, As always top notch place you run! I am glad not to be your competition anymore. Thanks again Ken "Ontario's answer to Fly-fishing Education and Tight-line guiding" Grand River Troutfitters Ltd January 23rd, 2016. Thank you for the kind words Ken, but its customers and friends to the shop such as yourself that help daily with our efforts. I sincerely appreciate your support and look forward to a long term friendship! All the best until we next chat.

I caught three fish, two rainbows and one brown. They were little so they didn't put up much fight. I attached some pics. It was really fun. The waders worked well. Thanks for all your advice and sharing your passion with me.
Toronto, Ontario.

I cannot believe you beat me to the punch in sending out an e-mail before I got home. That is something I would do and have done for many years. I was amazed when I got home that there was already a message from you but based on the experience I had last night is should not have surprised me at all. As I cannot remember a time that I have ever had a better experience in a retail environment. I enjoyed our time immensely. In that I have always thought passion is such an important part of success with any business you proved it last night. When I got into the truck and it was 10:15pm and you normally close at 8pm your passion was very evident. I can tell you for a fact that you not only gained a new customer you have gained a loyal one at that. I look forward to seeing you often as I travel through Guelph and getting to know you and your business more with time and I can say without hesitation the thing I look the most forward to is to developing a strong relationship based on friendship and a passion for the greatest sport, pastime, hobby that I know, FISHING. Thank you for making my day yesterday,
David E

Hey Ray, just wanted to follow up with you. We were totally blown away by you & your shop, great job! Love how you bring the conventional & fly gear together; the fishing duplex! After all, we all love to fish. Brian was awesome! He was extremely patient with us warm water guys. Even though the going was tough, we were able to stick a few. Thanks again and hope to see you soon.

Thank you so much for this follow up!!! It looks like you had a great turn out... and awesome sized "big fish"! We really appreciate you taking the time to send us a follow up... so many people come to us for help with their tournament and then we never hear anything back until they need help again next year!!! Kudos to you and your team of organizers! Have a great day and thank you again! Sincerely,Dawn McCall Operations Manager, Black Knight Industries, Inc.Home of Gamma & Frog Hair Fishing
Dawn McCall,
Black Knight Industries, Inc.Home of Gamma & Frog Hair Fishing

Thanks for making our trips to your store a lot of fun. Andrew is just starting to get into fishing, and you make him feel special when he walks in to your store. We look forward to coming back again soon!

It was great meeting you today & you really helped Robin, Nick & myself. We appreciated all the time spent with us & ensuring that we chose the correct equipment to get off to a good start. Now all we have to do is practice, practice, practice. As our interest grows I am sure we will have a number of questions, but at least we know who to approach to help us make the right decisions & supply all of our fishing needs. Thanks again for all your assistance,

Thanks for all the information that you provided to us, you were very helpful and very patient. We all enjoyed the experience and look forward to a long and fun future of fly fishing. I also look forward to your Saturday sessions in the fall\winter months.

Thanks again for you time on Saturday. I practiced a bit with Robin's Echo outfit yesterday and I think we (well you) made a great choice. Cheers

I was in your shop today to get some simms waders with my family. Thanks for the excellent service you provided! Cheers

Please add me to your mailing list. Awesome store, and I'm definitely hooked! Thanks

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