That’s awesome Ray - Beyond what I expected - You guys do incredible work - I'm so glad I found out about your abilities and the skills of your machinist. Rob. August 15th, 2017.
Hardy Marquis Fly Reel Repair: Hi Ray Received the Repaired Hardy Fly Reel today and I was impressed with your work on my reel. I will recommend your craftsmanship to my fishing friends and let them know about you and your company. It has been a pleasure dealing with you. Best regards,  
Great selection and the owner was very very very knowledgeable and helpful. Hat tip for finding everything a couple foreigners needed and more!
Hook Line and Sinker & The First Cast is worth the 4 hour drive!! Thanks Ray for all your advise and sharing your knowledge with me! Enjoy the summer! June 9th, 2017.
Hi Ray, I received my package today, and the item exceeded my expectations. I know it will work well for the type of fishing I do. I know that I was not the easiest first-time customer, but I will certainly be a returning one. And I will refer your shop to friends and colleagues for hard-to-find, and critical fishing gear. April 27th, 2017. I knew it would Kenny! No worries at all - when spending any $$ its always best to ask any and all questions. On-line sales represent a small portion of my business and during the day I find it hard to leave the in-store customers for the phone - finding that "balance" is always difficult but certainly manageable with your continued help. Have a great summer fishing and thank you for the support!
Hey Ray, Thanks for the extremely comprehensive email. It'll really help me hone my casting techniques and practice the different types of presentations. Also thanks again to Aaron and Peter. Their instruction was very clear, helpful and fun and I left with a lot to keep in mind when I get back out on the river this weekend. Hope to stop by again soon. April 24th, 2017.
Hey Ray - just wanted to say thanks first of all for all the amazing service you have helped me with over the last year or so. Here is one of many salmon we got last weekend. Caught released! Black Atlantic salmon. Miramichi NB. THANKS AGAIN!  April 24th, 2017. Awesome fish Andrew! I sincerely appreciate the continued support, as I know that there are several other shops across the country you could call. I’ll get the pic up on the site later today and please keep the great pictures coming!
Hi Ray, Today was my third or fourth visit to your store, and as always it’s been a pleasant and positive experience. I suspect I’ll be a fairly regular customer in the future; your service is friendly, knowledgeable, and top notch. Best regards, March 22nd, 2017.
Frigging stunning! Can't wait to actually see them. Thanks a lot, it's been a great experience! March 19th, 2017.
Thanks for the fly line Ray! Just arrived, can't wait to chuck it out there! Will refer your company to friends and family! Great customer service! March 11th, 2017.
Thanks for the tips and advice yesterday when I bought the fly rod/reel package from you. Great store fantastic service & perfect attitude. Hope to come back soon. Regards. March 1st, 2017.
Hi Ray: Got my order of scarfs and magic eggs plus the glow beads you generously send for the NSSA dinner auction. Thanks again for the excellent customer service and helping out the Thunder Bay Steelheaders. Hope you can get some time to steelhead fish this spring. All the best. February 21st, 2017.
HLS Rod building Class: Building a Fishing Rod is something I have always been interested in. Looking at websites did not give me confidence to try this on my own. This class allowed me to learn some of the fundamentals of rod building and gave me some ideas for rods I would like to build for myself. Our instructor Mike Rumig was able to work with us and show some of the basic techniques to rod building. Mike is a very knowledgeable instructor and has alot of patience to teach newcomers to the art of rod building. The hands on environment worked out really well for me as I was able to learn some of the techniques with my own hands. While we were building Mike was able to watch and teach us the correct techniques. Mike was always inspecting while we were building, giving us instruction along the way. Mike was concerned to make sure we were successful, we were able to build something that was going to look professional and perform once it would be put to the test. There is alot to know and learn here and this course certainly only scratches the surface but its enough to make you feel you can build rods that you will be proud to take out on your next fishing adventure. Taking this course ( with the support from Ray at HLS and Mike ) I know I will be able to continue and grow my skills making my fishing rods. February 18th, 2017.
I really like your store and always send friends to you with confidence that they will be treated fairly with expert knowledge and super friendly service ...Kennith and I were discussing just that yesterday when we were in Lake Simcoe fishing for whitefish . Thanks you again for your help in my fly fishing pursuits!  February 11th, 2017.
Thank you. It has been a pleasure dealing with you. I would not hesitate with a referral! Regards, February 9th, 2017.
Ray, I will travel to your shop again before i go anywhere else! I hope you have a great christmas and i will hopefully put the new reel to work this week. You will be the first to see the pics! December 25th, 2016.
Thank you for your out-of-the-ballpark customer service. Your shop was a delight to attend and your instructor was a perfect professional - courteous, and unmistakable expertise of this pretty complex content delivered in a reassuring manner. It was altogether a lovely, memorable experience. I have recommended your service to a couple of other people who have expressed interest in learning about fly fishing ... November 17th, 2016.
Hi Ray: Thanks for taking the time to chat about the Pridex reel last evening. I am impressed by the quality of the used equipment that moves through your shop. However, for someone like me who enjoys fishing a variety of species across a broad diversity of habitats/ situations (e.g. lakes, freshwater rivers, brooks, marine coastal, tidal rivers), it is a bit of a curse to know of your shop - Keep smiling, my friend, December 2nd, 2016.
Ray, Just a quick note to thank you for helping me with my purchase of Simms Wading Boots. Your product knowledge and time spent to ensure a proper fit is much appreciated. Thanks for the great service! Cheers, November 26th, 2016. Thank you for taking the time to email me Mark - It really means a lot. It’s customers like you that make going to the shop everyday a pleasure. I know in your travels you have an opportunity to visit many shops and yet choose to constantly support mine, and it does not go unnoticed. The shop's maintained success is truly a testament to customers such as yourself that help us constantly be on the "cutting edge” of innovation and hopefully always trying to be a leader within the industry. Have a great weekend Mark!
Ray, I am really happy chase told me to check you guys out - don't worry I'll be spreading the word of your shop to all my other friends friends on the water! October 18th, 2016.
It was a pleasure! Although a bit of a drive well worth it! Definitely a shop I will recommend! Cheers! October 6th, 2016.  
Ray, I love coming to the shop and you’ve always taken care of me! Thank you for all that. October 4th, 2016.
Ray, Thank you for the great customer service! It was clear that you make sure customers get what they are looking for without forcing them to spend more than they want/need to. You don't see that often and you can count on me coming back. Thanks again, August 10th, 2016.
Ray, the rod arrived today in good shape and exactly as described. Perfect transaction; great doing business with you. Best regards, April 23rd, 2016.
Hi Ray, I just wanted to drop you a line to say thank you for the great learning experience yesterday. I really enjoyed the day and learned quite a bit. I would love to receive any newsletters or info about upcoming events offered. I look forward to seeing you again! Cheers, April 17th, 2016.
Good morning, My name is Amy B. and my father, Rudy E. is a loyal customer of The First Cast, and speaks very highly of the store, the customer service, and of Ray. Last year my Dad had his brand new car broken into and almost every piece of his fishing gear (a lifetime collection of pieces) stolen... This was the second time in 30 years that this had happened to my Dad. I'd like to send a long overdue, "thank you" to Ray, I know that you personally helped Dad inventory and restock his fishing gear, and try to piece back all the items he's acquired over the years. It's so heartwarming to know that there are businesses and people still going above and beyond, and it certainly helped my Dad cope with the theft and loss. This month, my Dad is turning 60, and my sisters and I would like to get him a $100 dollar gift card from your shop. Is there anyway we could arrange a credit card payment and possibly to have the card mailed to one of us? Thank you kindly, April 14th, 2016.
Great Service: Good Morning, I was in on Saturday March 26th with my son Max. I purchased a Walleye specific rod, reel, lures and gripper. I found the service excellent and Ray to be very knowledgeable which made my purchases quick and painless. I will definitely be a returning customer. Please add me to your promotional email list. Thank you, March 28th, 2016.
Hi Ray: It's Chris - I was the guy in your store on Saturday with his Dad looking at fly tying vises. Just following up on our visit. I really appreciate all your help and knowledge. I look forward to my next visit to your store. Both my father and I were extremely happy and satisfied with your customer service . Not to mention the huge selection of stock. Best Regards March 26th, 2016.
Hey Ray Just sitting here on the bank of the Saugeen River and I was remembering the 20 or 25 years ago you first brought me here and all of the tutelage and advice you have given me over the years....and I really want to thank you for what has been a long time of enjoyment and success at this crazy adventure! Thanks man! March 18th, 2016.
Ray, I just wanted to say that hands down yours is the finest fly shop I have ever shopped in. Not only is it clean, well laid out and extremely well stocked but what sets you high above the rest is your dedication to customer service and support. I feel that it is second to none and appreciate it every time I visit. The ability to get almost anything I want whether it be rods, reels, lines or fly tying materials that you don't happen to have in stock or carry and get it as quickly as you are able has made The First Cast my go to shop for everything fly and fly fishing related. Best of luck in the future and keep up the outstanding work!! March 14th, 2016.
Hi Ray, I received the Wedding Boutonnieres today and they really are stunning! Thanks again! March 4th, 2016.
Hook, Line & Sinker & The First cast carries the best selection of fly fishing and tying items anywhere in Ontario. They offer great and friendly customer service, and will quickly bring in any item that is not in stock at the store. I would happily continue shopping here versus other stores. January 28th, 2016.
It was my pleasure. It's a great shop that caters to the diehard steelheader. It was great meeting you and I plan to be a repeat customer! January 26th, 2016.
As a professional fishing guide for many years, I feel I have the knowledge and experience to know a great tackle shop when I see one. Hook, Line and Sinker is without a doubt one of the best around. Great selection, knowledgeable and friendly staff make each visit a great experience. Particularly, the fly shop department with unquestionably the best fly tying selection in all of Ontario. January 24th, 2016.
Ray, As always top notch place you run! I am glad not to be your competition anymore. Thanks again Ken "Ontario's answer to Fly-fishing Education and Tight-line guiding" Grand River Troutfitters Ltd January 23rd, 2016. Thank you for the kind words Ken, but its customers and friends to the shop such as yourself that help daily with our efforts. I sincerely appreciate your support and look forward to a long term friendship! All the best until we next chat.
Ray the SIMMS Pro Dry Suit has arrived! My god that's a beautiful suit, Light as a feather and that orange is sexy man the fish will just be jumping in the boat 🙂 I really appreciated your service and thanks for the awesome hat if only the girls thought it was sexy I might even get lucky. I certainly know who to reach out to for this stuff. Have a great weekend Cheers January 15th, 2016.  
Hey Ray! It was nice talking with yesterday. You're by far the most knowledgeable person I've spoken to about spey lines. Spoke to my wife last night and we're going to make the drive up to Guelph next weekend. See you Saturday! January 10th, 2015. Hello Bill, each and every day I learn from my customers... Thank you for the kind words, but I'm far from the most knowledgeable as the whole  Spey "game" is still also relatively new to me as well - This has helped me to try and simplify the verbiage in terms that us as "newbies" can easily understand. If you surround yourself with great teachers and practitioners, your learning curve only enhances exponentially and I have been blessed to employ some of the best resources locally on a daily basis !!
Ray, I wanted to say you have been exemplary! Thank you for the fantastic service - Its getting harder to find, so well done! Cheers. December 29th, 2015.  
Thanks for all your help throughout the year! Every time I leave your place I feel like I am a little bit better off than I was going in... Much appreciated buddy! Talk soon and Merry Christmas  😉 December 25th, 2015.
Message: Hey Guys, Just came across your website for the first time last night and I'm pretty impressed and the broad range of the market you are covering. I'm in Montreal, and our best shop just closed down, leaving only the orvis retailer and the big-box store left in the metropolis, and they're both not open to new ideas. Seriously glad to see this kind of shop operating in full swing relatively close to home! November 6th, 2015.
Hi Ray, Received my Hardy Demon 7000 this morning thank you very much! I surely will spread the word to fellow fly guys and girls after all Chris Day turned me on to your store. I also Know that word of mouth is the best referral for any business - it has gotten me many new customers in the past, so I will do my part after all you do have a great store with excellent service and top notch products. Thanks again, best regards. October 28th, 2015.  
I'll bring in pictures of my catches every time and you can pick the photos you like Ray! Love your store! Huge selection! Cheaper than Sail and it's only 6 minutes from my house 🙂
Ray, Any company or individual that gives such great service as you have deserves great KUDOs, as good service is a hard commodity to find in today’s times. I can now plan for our Thursday departure! Will chat soon Regards. October 10th, 2015.
Bonjour Ray: Well...another chapter of fishing is getting started...Hal was so pumped about his new Spey Rod & Reel and couldn't say enough of how you really helped him out with choosing the right one that would suit his new fishing style... He also mentioned that you would be setting his new gear up to perfection..as he put it..... As always Ray....it's a pleasure doing business with you! Cheers! September 23rd, 2015.
Ray, The service and selection are worth the drive to Guelph! September12th, 2015.
Hi Ray....Thanks.... Will be up soon to spend all of my $3.00 of "Hook Line and Sinker" dollars. You are always so good to me when I am in your store that It is just a good feeling knowing I will be spending some monies in your store. See you soon Amigo.....John July 19th, 2015.
Hi Ray, Absolutely my pleasure to send the sale your way. The gentleman searched the area on his own to locate that particular rod and came up empty handed, and he was determined to find one. A quick phone call to you to locate the rod and he was a happy man! July 19th, 2015.
Hi Ray – I just wanted to let you know I got the iMOW tip kit you sent to me in the mail. Thanks so much for making the exchange and getting me the tips in time for my trip. Top notch service, as always. Hopefully I’ll have more pictures from Alaska to send your way! May 28th, 2015.
Dear Ray, I just wanted to send you a big thank you for going out of your way to get me that steering fluid for my vehicle this past weekend. My car breaking down could have been enough to ruin my day but you didn't miss a beat in volunteering to help out. I was grateful to be able to enjoy the lesson worry-free. I also wanted to thank you for your extraordinary level of customer service and taking the time to impart your product knowledge specific to my needs. You went above and beyond in so many ways and believe me, those things get noticed. I may live over an hour away but your level of service is enough to make me drive the distance! A third thank you: Thank you for renewing my belief that customer service in Canada is not dead. :0) Looking forward to seeing you again soon! April 28th, 2015.  
Hello Ray, I would like to thank you for all your help and advice today (Monday) even though you were closed! Now that I have the essentials, I am definitely looking forward to getting out there and trying out my luck with fly fishing. I look forward to my future visits to your shop for chats and advice! Please add me to your e-mail contact list. Thank you and tight lines. May 4th, 2015.  

Thanks for the great night with April Vokey. My compliments on the great job you do marketing the sport and shop. Cheers
Allan

Just a short note to let you know I received the rod, reel etc. safely and probably in record time since it was shipped Friday morning and I received it later in the afternoon! Many thanks for your assistance and it has been a pleasure doing business with you! I will be in touch regarding waders, boots etc. shortly. Thanks again!
Bryan

I really don’t have any complaints or suggestions on how your guides could of made the trip better. I had an awesome time and felt like I learned a lot. I have been out with other guides before but what makes your guides different is that I felt like there was special attention to improving what skills I already have to make me better. Thank you again for helping us get on the water in our short timeframe. Derrick. (Note - Derrick and his Groomsmen were on the water at 10Am the morning after Derrick's wedding. I think Derrick and his bride have a great future ahead!)
Derrick

Well I can say that fly fishing for me is a big learning experience that takes patience and time. I had lots of fun learning to fly with Francisco! I've been practicing but still need to work on my false cast, mending and knots but I'll get there!! Next time will catch a big one! Thank you!
Paul

It was great coming to your shop today, I was impressed with your knowledge and your help in selecting what I needed to get me started spey fishing was much appreciated. Anyone can sell a product, but the time you spent with me to explain what I needed and the reasoning behind it makes doing business with you that much more appreciated. I know now that I have a place to shop for my fishing needs where I can get knowledge along with the correct product. I like doing business with a class guy, and a store dedicated to the customer. Add me to your contacts and to any events that you have going on in your store so I can be a part of learning new things around our sport. Rick Whorwood said you would look after me...and he was right. Thanks,
Dave

I caught three fish, two rainbows and one brown. They were little so they didn't put up much fight. I attached some pics. It was really fun. The waders worked well. Thanks for all your advice and sharing your passion with me.
Vimal,
Toronto, Ontario.

I cannot believe you beat me to the punch in sending out an e-mail before I got home. That is something I would do and have done for many years. I was amazed when I got home that there was already a message from you but based on the experience I had last night is should not have surprised me at all. As I cannot remember a time that I have ever had a better experience in a retail environment. I enjoyed our time immensely. In that I have always thought passion is such an important part of success with any business you proved it last night. When I got into the truck and it was 10:15pm and you normally close at 8pm your passion was very evident. I can tell you for a fact that you not only gained a new customer you have gained a loyal one at that. I look forward to seeing you often as I travel through Guelph and getting to know you and your business more with time and I can say without hesitation the thing I look the most forward to is to developing a strong relationship based on friendship and a passion for the greatest sport, pastime, hobby that I know, FISHING. Thank you for making my day yesterday,
David E

Hey Ray, just wanted to follow up with you. We were totally blown away by you & your shop, great job! Love how you bring the conventional & fly gear together; the fishing duplex! After all, we all love to fish. Brian was awesome! He was extremely patient with us warm water guys. Even though the going was tough, we were able to stick a few. Thanks again and hope to see you soon.
Chuck

Thank you so much for this follow up!!! It looks like you had a great turn out... and awesome sized "big fish"! We really appreciate you taking the time to send us a follow up... so many people come to us for help with their tournament and then we never hear anything back until they need help again next year!!! Kudos to you and your team of organizers! Have a great day and thank you again! Sincerely,Dawn McCall Operations Manager, Black Knight Industries, Inc.Home of Gamma & Frog Hair Fishing
Dawn McCall,
Black Knight Industries, Inc.Home of Gamma & Frog Hair Fishing

Thanks for making our trips to your store a lot of fun. Andrew is just starting to get into fishing, and you make him feel special when he walks in to your store. We look forward to coming back again soon!
Laura

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