Great selection and the owner was very very very knowledgeable and helpful. Hat tip for finding everything a couple foreigners needed and more!
Hook Line and Sinker & The First Cast is worth the 4 hour drive!! Thanks Ray for all your advise and sharing your knowledge with me! Enjoy the summer! June 9th, 2017.
Hi Ray, I received my package today, and the item exceeded my expectations. I know it will work well for the type of fishing I do. I know that I was not the easiest first-time customer, but I will certainly be a returning one. And I will refer your shop to friends and colleagues for hard-to-find, and critical fishing gear. April 27th, 2017. I knew it would Kenny! No worries at all - when spending any $$ its always best to ask any and all questions. On-line sales represent a small portion of my business and during the day I find it hard to leave the in-store customers for the phone - finding that "balance" is always difficult but certainly manageable with your continued help. Have a great summer fishing and thank you for the support!
Hey Ray, Thanks for the extremely comprehensive email. It'll really help me hone my casting techniques and practice the different types of presentations. Also thanks again to Aaron and Peter. Their instruction was very clear, helpful and fun and I left with a lot to keep in mind when I get back out on the river this weekend. Hope to stop by again soon. April 24th, 2017.
Hey Ray - just wanted to say thanks first of all for all the amazing service you have helped me with over the last year or so. Here is one of many salmon we got last weekend. Caught released! Black Atlantic salmon. Miramichi NB. THANKS AGAIN!  April 24th, 2017. Awesome fish Andrew! I sincerely appreciate the continued support, as I know that there are several other shops across the country you could call. I’ll get the pic up on the site later today and please keep the great pictures coming!
Hi Ray, Today was my third or fourth visit to your store, and as always it’s been a pleasant and positive experience. I suspect I’ll be a fairly regular customer in the future; your service is friendly, knowledgeable, and top notch. Best regards, March 22nd, 2017.
Frigging stunning! Can't wait to actually see them. Thanks a lot, it's been a great experience! March 19th, 2017.
Thanks for the fly line Ray! Just arrived, can't wait to chuck it out there! Will refer your company to friends and family! Great customer service! March 11th, 2017.
Thanks for the tips and advice yesterday when I bought the fly rod/reel package from you. Great store fantastic service & perfect attitude. Hope to come back soon. Regards. March 1st, 2017.
Hi Ray: Got my order of scarfs and magic eggs plus the glow beads you generously send for the NSSA dinner auction. Thanks again for the excellent customer service and helping out the Thunder Bay Steelheaders. Hope you can get some time to steelhead fish this spring. All the best. February 21st, 2017.
HLS Rod building Class: Building a Fishing Rod is something I have always been interested in. Looking at websites did not give me confidence to try this on my own. This class allowed me to learn some of the fundamentals of rod building and gave me some ideas for rods I would like to build for myself. Our instructor Mike Rumig was able to work with us and show some of the basic techniques to rod building. Mike is a very knowledgeable instructor and has alot of patience to teach newcomers to the art of rod building. The hands on environment worked out really well for me as I was able to learn some of the techniques with my own hands. While we were building Mike was able to watch and teach us the correct techniques. Mike was always inspecting while we were building, giving us instruction along the way. Mike was concerned to make sure we were successful, we were able to build something that was going to look professional and perform once it would be put to the test. There is alot to know and learn here and this course certainly only scratches the surface but its enough to make you feel you can build rods that you will be proud to take out on your next fishing adventure. Taking this course ( with the support from Ray at HLS and Mike ) I know I will be able to continue and grow my skills making my fishing rods. February 18th, 2017.
I really like your store and always send friends to you with confidence that they will be treated fairly with expert knowledge and super friendly service ...Kennith and I were discussing just that yesterday when we were in Lake Simcoe fishing for whitefish . Thanks you again for your help in my fly fishing pursuits!  February 11th, 2017.
Thank you. It has been a pleasure dealing with you. I would not hesitate with a referral! Regards, February 9th, 2017.
Ray, I will travel to your shop again before i go anywhere else! I hope you have a great christmas and i will hopefully put the new reel to work this week. You will be the first to see the pics! December 25th, 2016.
Thank you for your out-of-the-ballpark customer service. Your shop was a delight to attend and your instructor was a perfect professional - courteous, and unmistakable expertise of this pretty complex content delivered in a reassuring manner. It was altogether a lovely, memorable experience. I have recommended your service to a couple of other people who have expressed interest in learning about fly fishing ... November 17th, 2016.
Hi Ray: Thanks for taking the time to chat about the Pridex reel last evening. I am impressed by the quality of the used equipment that moves through your shop. However, for someone like me who enjoys fishing a variety of species across a broad diversity of habitats/ situations (e.g. lakes, freshwater rivers, brooks, marine coastal, tidal rivers), it is a bit of a curse to know of your shop - Keep smiling, my friend, December 2nd, 2016.
Ray, Just a quick note to thank you for helping me with my purchase of Simms Wading Boots. Your product knowledge and time spent to ensure a proper fit is much appreciated. Thanks for the great service! Cheers, November 26th, 2016. Thank you for taking the time to email me Mark - It really means a lot. It’s customers like you that make going to the shop everyday a pleasure. I know in your travels you have an opportunity to visit many shops and yet choose to constantly support mine, and it does not go unnoticed. The shop's maintained success is truly a testament to customers such as yourself that help us constantly be on the "cutting edge” of innovation and hopefully always trying to be a leader within the industry. Have a great weekend Mark!
Ray, I am really happy chase told me to check you guys out - don't worry I'll be spreading the word of your shop to all my other friends friends on the water! October 18th, 2016.
It was a pleasure! Although a bit of a drive well worth it! Definitely a shop I will recommend! Cheers! October 6th, 2016.  
Ray, I love coming to the shop and you’ve always taken care of me! Thank you for all that. October 4th, 2016.
Ray, Thank you for the great customer service! It was clear that you make sure customers get what they are looking for without forcing them to spend more than they want/need to. You don't see that often and you can count on me coming back. Thanks again, August 10th, 2016.
Ray, the rod arrived today in good shape and exactly as described. Perfect transaction; great doing business with you. Best regards, April 23rd, 2016.
Hi Ray, I just wanted to drop you a line to say thank you for the great learning experience yesterday. I really enjoyed the day and learned quite a bit. I would love to receive any newsletters or info about upcoming events offered. I look forward to seeing you again! Cheers, April 17th, 2016.
Good morning, My name is Amy B. and my father, Rudy E. is a loyal customer of The First Cast, and speaks very highly of the store, the customer service, and of Ray. Last year my Dad had his brand new car broken into and almost every piece of his fishing gear (a lifetime collection of pieces) stolen... This was the second time in 30 years that this had happened to my Dad. I'd like to send a long overdue, "thank you" to Ray, I know that you personally helped Dad inventory and restock his fishing gear, and try to piece back all the items he's acquired over the years. It's so heartwarming to know that there are businesses and people still going above and beyond, and it certainly helped my Dad cope with the theft and loss. This month, my Dad is turning 60, and my sisters and I would like to get him a $100 dollar gift card from your shop. Is there anyway we could arrange a credit card payment and possibly to have the card mailed to one of us? Thank you kindly, April 14th, 2016.
Great Service: Good Morning, I was in on Saturday March 26th with my son Max. I purchased a Walleye specific rod, reel, lures and gripper. I found the service excellent and Ray to be very knowledgeable which made my purchases quick and painless. I will definitely be a returning customer. Please add me to your promotional email list. Thank you, March 28th, 2016.
Hi Ray: It's Chris - I was the guy in your store on Saturday with his Dad looking at fly tying vises. Just following up on our visit. I really appreciate all your help and knowledge. I look forward to my next visit to your store. Both my father and I were extremely happy and satisfied with your customer service . Not to mention the huge selection of stock. Best Regards March 26th, 2016.
Hey Ray Just sitting here on the bank of the Saugeen River and I was remembering the 20 or 25 years ago you first brought me here and all of the tutelage and advice you have given me over the years....and I really want to thank you for what has been a long time of enjoyment and success at this crazy adventure! Thanks man! March 18th, 2016.
Ray, I just wanted to say that hands down yours is the finest fly shop I have ever shopped in. Not only is it clean, well laid out and extremely well stocked but what sets you high above the rest is your dedication to customer service and support. I feel that it is second to none and appreciate it every time I visit. The ability to get almost anything I want whether it be rods, reels, lines or fly tying materials that you don't happen to have in stock or carry and get it as quickly as you are able has made The First Cast my go to shop for everything fly and fly fishing related. Best of luck in the future and keep up the outstanding work!! March 14th, 2016.
Hi Ray, I received the Wedding Boutonnieres today and they really are stunning! Thanks again! March 4th, 2016.
Hook, Line & Sinker & The First cast carries the best selection of fly fishing and tying items anywhere in Ontario. They offer great and friendly customer service, and will quickly bring in any item that is not in stock at the store. I would happily continue shopping here versus other stores. January 28th, 2016.
It was my pleasure. It's a great shop that caters to the diehard steelheader. It was great meeting you and I plan to be a repeat customer! January 26th, 2016.
As a professional fishing guide for many years, I feel I have the knowledge and experience to know a great tackle shop when I see one. Hook, Line and Sinker is without a doubt one of the best around. Great selection, knowledgeable and friendly staff make each visit a great experience. Particularly, the fly shop department with unquestionably the best fly tying selection in all of Ontario. January 24th, 2016.
Ray, As always top notch place you run! I am glad not to be your competition anymore. Thanks again Ken "Ontario's answer to Fly-fishing Education and Tight-line guiding" Grand River Troutfitters Ltd January 23rd, 2016. Thank you for the kind words Ken, but its customers and friends to the shop such as yourself that help daily with our efforts. I sincerely appreciate your support and look forward to a long term friendship! All the best until we next chat.
Ray the SIMMS Pro Dry Suit has arrived! My god that's a beautiful suit, Light as a feather and that orange is sexy man the fish will just be jumping in the boat 🙂 I really appreciated your service and thanks for the awesome hat if only the girls thought it was sexy I might even get lucky. I certainly know who to reach out to for this stuff. Have a great weekend Cheers January 15th, 2016.  
Hey Ray! It was nice talking with yesterday. You're by far the most knowledgeable person I've spoken to about spey lines. Spoke to my wife last night and we're going to make the drive up to Guelph next weekend. See you Saturday! January 10th, 2015. Hello Bill, each and every day I learn from my customers... Thank you for the kind words, but I'm far from the most knowledgeable as the whole  Spey "game" is still also relatively new to me as well - This has helped me to try and simplify the verbiage in terms that us as "newbies" can easily understand. If you surround yourself with great teachers and practitioners, your learning curve only enhances exponentially and I have been blessed to employ some of the best resources locally on a daily basis !!
Ray, I wanted to say you have been exemplary! Thank you for the fantastic service - Its getting harder to find, so well done! Cheers. December 29th, 2015.  
Thanks for all your help throughout the year! Every time I leave your place I feel like I am a little bit better off than I was going in... Much appreciated buddy! Talk soon and Merry Christmas  😉 December 25th, 2015.
Message: Hey Guys, Just came across your website for the first time last night and I'm pretty impressed and the broad range of the market you are covering. I'm in Montreal, and our best shop just closed down, leaving only the orvis retailer and the big-box store left in the metropolis, and they're both not open to new ideas. Seriously glad to see this kind of shop operating in full swing relatively close to home! November 6th, 2015.
Hi Ray, Received my Hardy Demon 7000 this morning thank you very much! I surely will spread the word to fellow fly guys and girls after all Chris Day turned me on to your store. I also Know that word of mouth is the best referral for any business - it has gotten me many new customers in the past, so I will do my part after all you do have a great store with excellent service and top notch products. Thanks again, best regards. October 28th, 2015.  
I'll bring in pictures of my catches every time and you can pick the photos you like Ray! Love your store! Huge selection! Cheaper than Sail and it's only 6 minutes from my house 🙂
Ray, Any company or individual that gives such great service as you have deserves great KUDOs, as good service is a hard commodity to find in today’s times. I can now plan for our Thursday departure! Will chat soon Regards. October 10th, 2015.
Bonjour Ray: Well...another chapter of fishing is getting started...Hal was so pumped about his new Spey Rod & Reel and couldn't say enough of how you really helped him out with choosing the right one that would suit his new fishing style... He also mentioned that you would be setting his new gear up to perfection..as he put it..... As always Ray....it's a pleasure doing business with you! Cheers! September 23rd, 2015.
Ray, The service and selection are worth the drive to Guelph! September12th, 2015.
Hi Ray....Thanks.... Will be up soon to spend all of my $3.00 of "Hook Line and Sinker" dollars. You are always so good to me when I am in your store that It is just a good feeling knowing I will be spending some monies in your store. See you soon Amigo.....John July 19th, 2015.
Hi Ray, Absolutely my pleasure to send the sale your way. The gentleman searched the area on his own to locate that particular rod and came up empty handed, and he was determined to find one. A quick phone call to you to locate the rod and he was a happy man! July 19th, 2015.
Hi Ray – I just wanted to let you know I got the iMOW tip kit you sent to me in the mail. Thanks so much for making the exchange and getting me the tips in time for my trip. Top notch service, as always. Hopefully I’ll have more pictures from Alaska to send your way! May 28th, 2015.
Dear Ray, I just wanted to send you a big thank you for going out of your way to get me that steering fluid for my vehicle this past weekend. My car breaking down could have been enough to ruin my day but you didn't miss a beat in volunteering to help out. I was grateful to be able to enjoy the lesson worry-free. I also wanted to thank you for your extraordinary level of customer service and taking the time to impart your product knowledge specific to my needs. You went above and beyond in so many ways and believe me, those things get noticed. I may live over an hour away but your level of service is enough to make me drive the distance! A third thank you: Thank you for renewing my belief that customer service in Canada is not dead. :0) Looking forward to seeing you again soon! April 28th, 2015.  
Hello Ray, I would like to thank you for all your help and advice today (Monday) even though you were closed! Now that I have the essentials, I am definitely looking forward to getting out there and trying out my luck with fly fishing. I look forward to my future visits to your shop for chats and advice! Please add me to your e-mail contact list. Thank you and tight lines. May 4th, 2015.  
Ray, Just a quick note to thank you for organizing a great Tackle Swap yesterday. It is an event all your customers look forward to. April 18th, 2015.
Hi Ray, It was nice to meet you on Saturday. It was my first visit to your store and it will not be my last! Please add me to you mailing list. Thanks. March 31st, 2015.  

... Very very very knowledgeable and helpful. Hat tip for finding everything a couple foreigners needed and more ...

Great selection and the owner was very very very knowledgeable and helpful. Hat tip for finding everything a couple foreigners needed and more!
Chase,
Cleveland, Ohio.

... Thanks for the tip about white baits we were smashing them all day!

Great day today! Thanks for the tip about white baits we were smashing them all day! June 17th, 2017.
Rob,
Toronto, Ontario.

... Worth the 4 hour drive! Thanks Ray for all your advise and sharing your knowledge ...

Hook Line and Sinker & The First Cast is worth the 4 hour drive!! Thanks Ray for all your advise and sharing your knowledge with me! Enjoy the summer! June 9th, 2017.
Ryan,
Port Hope, Ontario.

... just wanted to say thanks again for setting me up on Saturday ...

Hey Ray, Its Jake - just wanted to say thanks again for setting me up on Saturday with the St.Croix Eyecon and Shimano reel. Went and that night and caught a few browns in the grand river. Rod works amazing looking forward to getting a big one on! Thanks again! June 7th, 2017.
Jake,
Elora, Ontario.

... Thank you for the very prompt reply and thank you also for having The First Cast Fly Shop available for the internet ...

Good Morning Ray, Thank you for the very prompt reply and thank you also for having The First Cast Fly Shop available for the internet. Have a very nice day!!!! Regards.  June 5th, 2017.
Lee

... We would definitely recommend you and the Hook, Line and Sinker Shop and guiding service! ...

Good Morning Ray (and Arron): Thank you very much for the great fishing experience that you afforded Julie and I on Saturday! We had a great time! The pictures that you shared with us were great (including my bad form…haha)! Arron…you are a great teacher…and we both enjoyed learning about your extensive knowledge and storytelling about fly fishing! We would definitely recommend you and the Hook, Line and Sinker shop and guiding service! As a gesture of our appreciation…I would like to invite you or your staff to join us for a ½ day tour, sometime this year, of Algonquin Provincial Park. You could meet me in Huntsville (where I live) and I could take you to our Harkness Fisheries Lab on Lake Opeongo and learn about some of the lake and brook trout research that has taken place there since 1936. Thanks again and take care… May 31st, 2017.
Jim and Julie,
Huntsville, Ontario.

... Thanks for all the help! First rainbow trout on a fly rod! ...

Thanks for all the help Ray! First rainbow trout on a fly rod! May 28th, 2017.
Joel,
Mount Forest, Ontario.

... Thanks again for the great service! ...

Thanks again for the great service! May 25th, 2017.  
Kris,
Ottawa, Ontario.

... It was a real pleasure meeting & learning yesterday. Look forward to coming back & chatting more! ...

Hi Ray, It was a real pleasure meeting & learning from you yesterday. Look forward to coming back in and chatting more! Attached a few pics. Best regards, May 23rd, 2017.  
Caleb,
Milton, Ontario.

... Thank you! It helped with this 80lb Tarpon ...

This was the 12w Echo (bomb stick) you brought in for me prior to my trip to Cuba. Thank you! It helped with this 80lb Tarpon that took 1 1/2 hours to boat! Cheers... May 23rd, 2017.
Ron,
Toronto, Ontario.

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