Tuesday, 02 July 2013 15:21
Pure Fishing announces acquisition of Hardy & Greys
Pure Fishing, Inc., a leading global provider of fishing tackle, today announced that it has acquired Hardy & Greys Limited, the well-known UK-based provider of fishing tackle for fly, carp, sea and coarse segments around the world, marketed under the Hardy Bros., Hardy, Greys and Chub brands. Through its wholly-owned subsidiary, Hardy Advanced Composites Limited, Hardy & Greys also specializes in the design and manufacture of tubular components from advanced composite materials.
“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys and Chub brands represent iconic fishing brands renowned for fly fishing as well as other specialized fishing segments,” commented John Doerr, President and CEO of Pure Fishing. “Hardy and Greys’ award winning products, now partnering with Pure Fishing’s existing brand portfolio through an expanded global distribution network, share a common passion for innovation and create unparalleled opportunities for our loyal and valued customers and anglers around the world. We place the highest importance on acting as stewards for our legacy of brands. We are pleased to welcome the Hardy & Greys team to Pure Fishing.”
Richard Maudslay, Hardy & Greys’ Deputy Chairman stated, “We are excited to be joining the Pure Fishing team. Our owner was deliberate and very selective when he chose to create value for the future of our brands by placing our company on the market for the first time in 45 years. We are proud of the Royal Warrant of Appointment from HRH The Prince of Wales and of having held ten royal warrants during the last century. This honour is a testament to the extraordinary quality products designed and manufactured by our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub fishing brands. We look forward to being able to grow our business as part of the Pure Fishing family, with its portfolio of brands that will collectively continue to create benefit for our customers and fishing memories for our anglers.”
As there are so many competing brands at each price point, it is very difficult to inventory each company’s entire line-up of Fly Fishing Reels.
We order from each Manufacturer / Distributor weekly and will be happy to order you anything you wish.
There’s no doubt about it. Great anglers use great tackle. And we have the best of both world’s here at Greys.
Our experts, like John Bailey, Rebecca Thorpe, John Horsey, and Chris Ogborne to name but a few, are demanding anglers, and any of the Greys equipment they use is thoroughly tested before it gets into this catalogue.
We love glowing reviews and winning awards (and we do get quite a few) but it’s the fact that Greys is the gear of choice for so many top flight anglers that pleases us most. These men and women cannot afford their gear to let them down and that’s why we are proud they choose Greys. Great design. Great materials. Great build quality. Great prices. Lifetime guarantees. Their backing is as good an endorsement as you can get in game fishing.
How do we do it? It’s all down to common sense, about sourcing the best materials and employing the best product development managers like Howard Croston and Alastair Dandie. We are surrounded by the leading
technicians in the sport. And, of course, they use the most modern technology in the world. We maintain our base in Alnwick but also have superb manufacturing partners around the world. We have salesmen who are mad about fishing and the product. And all our retailers love Greys because they can trust our products, and satisfied customers return to buy more.
That’s Greys, and that’s what Greys is all about.
A true fisherman’s brand.
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